Ideas are (too) often generated verbally, with words or derived from data. Design thinking uses the imagination. The power of images. In this exercise, we therefore reverse the idea process: conceive brands from a symbol.
![](http://leanstorydesign.com/wp-content/uploads/2020/07/LSD-design-thinking-oefening-beelddenken-1024x310.png)
You can download the worksheet for this visual thinking exercise (that is often used in our design thinking innovation workshops) here .