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  • >> Corporate site (.nl)

Craft a persona

Some products are used by many customers. Think of a website with 100,000 visitors a day. The idea of ​​agile working is that you develop in small steps (incrementally) based on what you know. feedback from real users. If we collect sufficient quantitative feedback (measuring usage, heat maps, etc.) or qualitative feedback (for example with a tool like Usabila), we can base choices on this for the further development of our product.


Practice is often more unruly. For example, data is usually multi-interpretable. What do you do when 55% of the users are satisfied? And is not every user different? With your own wishes?

It can help to create personas for your customer groups. A persona is an  archetype  that represents the entire customer group or market segment. We come up with a real person who symbolizes the group.

METHOD
There are several ways to create a persona. Start * by splitting your customers into groups that all have the same profile and wishes. Preferably a maximum of 5. This is difficult enough.

To make the persona as real as possible, I advise you to provide at least the following elements:

  • Name (often an alliteration such as Dirk the Director or Ingrid the IT specialist)
  • Photo. Choose a (royalty-free) image from google that best fits the person you are describing
  • Profile: brief description of people in work and private life
  • What is going on in the persona: what does he or she think, see, feel and do?
  • Problem scenario: what is he / she struggling with?
  • Alternatives (which the persona now uses

Sometimes the customer’s wishes become so clear during this exercise that it is useful to immediately think up one or more user stories in the format ‘If… I want… So that…’.

EXAMPLE PERSONA
Under this link you will find the persona of Olivia from Oud-Zuilen (in Dutch). We regularly use this as a persona for the scrum cooking workshop. Oud Zuilen is the location of our training center. And Olivia thus symbolizes the inhabitants of this little village. 

* Before you start, it is useful to ask the marketing department if they have already created persona. Or at least have mapped the customer groups.

Download the template  (in Dutch)

Camper coaching

LSD is ook ‘beschikbaar’ op 6 wielen. Vanuit mijn unieke camper ‘El Grando Smokio’ verzorg ik camper coaching voor executives. Inspirerende coaching voor DGA’s, directieleden, managers en bestuurders.

Suggestion?

If you have a nice working method that should not be missing in this toolkit, please send us an email at toolkit@leanstorydesign.nl

Suggestie?

Heb je een leuke werkvorm die niet mag ontbreken in deze toolkit, stuur ons dan een e-mail op toolkit@leanstorydesign.nl

En een suggestie van mijn kant: LSD is ook ‘beschikbaar’ op 6 wielen. Vanuit mijn unieke camper ‘El Grando Smokio’ verzorg ik camper coaching voor executives. Inspirerende coaching voor DGA’s, directieleden, managers en bestuurders. Kijk op camper-coach.com

More about LSD?

Would you like to know more about the value of Lean Story Design for your organization, read the trilogy on innovation, or receive a proposal for an LSD workshop?

Check the corporate website or send us an email.

Meer over LSD

Wil je meer weten over de waarde van Lean Story Design voor jouw organisatie, het LSD drieluik over innovatie lezen of een voorstel ontvangen voor een LSD workshop?

Kijk op de corporate website of stuur ons een e-mail.